Google Algorithm Updates are some of the most closely watched and analyzed news in the SEO industry. The core search algorithm of Google, which is used to rank web pages, is updated regularly to improve the user experience.
The algorithm updates are designed to improve the quality of the search results of Google and provide better search experience for its users. These updates affect the ranking of websites, making some pages rank higher while pushing down others.
Understanding the Google Algorithm Updates is crucial for webmasters and SEO professionals to stay ahead of the curve and adjust their strategies accordingly.
In this article, we’ll examine some of the fundamental principles behind Google Algorithm Updates to provide insight into how they work.
Updates are Continuous
Google Algorithm Updates are continuous; they happen all the time. Some of these updates are more significant than others and are usually known as “Core Updates.” Core Updates are released a few times a year and have a more profound effect on the search result rankings.
Other minor updates, such as minor interface and feature changes, might not be noticeable to most users of Google search. It’s essential to keep staying up-to-date with these updates by monitoring your website rankings and making changes to improve the user experience.
Updates have different themes
Google Algorithm Updates usually come with particular themes. For instance, one of the updates in 2018, named “Medic Update,” was themed around healthcare-related queries. This update brought a focus on trustworthiness and authority of the websites providing healthcare content.
Another example is the “Mobilegeddon” update, which was released in 2015. The update targeted websites that did not have responsive mobile design, making them rank lower in mobile search results.
Therefore, it’s crucial to keep an eye on the themes of updates and adjust your website accordingly to keep your ranking up to date.
Updates have different Levels of Impact
Google Algorithm Updates have different levels of impact on websites. Some websites are less affected, while others are significantly affected. The level of impact will depend on how much the algorithm update is affecting the ranking factors of a particular website.
It’s essential to note that usually, websites that are compliant with Google Webmaster Guidelines are not impacted by these updates in a significant way.
Conclusion
Google Algorithm Updates aim to make Google search results better to provide a better user experience. The updates are usually targeted at improving the relevance and quality of the search results.
As an SEO professional, it’s important to monitor these updates and make changes accordingly to ensure the website maintains its ranking. Understanding the principles behind these Google Algorithm Updates will provide insights into how to adjust your website’s SEO strategy to improve your ranking.
